25/02/2021
Poznań,
Poland
OLX Group acquires Obido, an innovative real estate platform for the primary market
Poznan, 25 Feb 2021
OLX Group, a leading global network of trading platforms, has acquired Obido, an innovative real estate platform connecting housing developers and clients in Poland. Obido will join OLX Group’s local portfolio in Poland alongside its other well-known brands including OLX and Otodom.
The transaction will allow OLX Group to develop its real estate offering, by reaching homeseekers and developers in new and even more effective ways in the primary market. For Obido, the deal offers new development opportunities as part of a global network.
“Obido is part of our strategic development plans for the primary market, which is responsible for 45% of the value of the residential market in Poland. Thanks to the transaction, we will gain specialization in the segment of new apartments and houses. The requirements of developers’ clients and the developers themselves are very high and varied. Obido will be the perfect answer to this challenge,” said Monika Rudnicka, General Manager Real Estate Europe, OLX Group.
“Obido’s mission is to create a new standard of experience when looking for a flat or house: one that is as efficient, enjoyable and informative as possible. The transaction will enable it to make this experience even better. It will allow us to strengthen our position in Poland, and in the future it may enable expansion to foreign markets,” added Marian Bruliński and Paweł Gniadkowski, – the founders of Obido.
Obido is a technology company that has been creating innovative solutions for the real estate market for 5 years, including a platform that, thanks to advanced algorithms supported by artificial intelligence, effectively connects developers and customers looking for new apartments. In 2019 and 2020, Obido was recognized by Deloitte as one of the twenty fastest-growing technology companies in the region. At OLX Group, it joins Otodom, the most popular real estate portal in Poland, and OLX, a platform with an extensive real estate category.
The Obido website will continue to retain its brand and business model, with the OLX Group and Obido teams planning future recruitment in order to strengthen the development of its primary market sector.
About OLX Group
OLX Group operates one of the fastest-growing networks of trading platforms globally. Serving 300 million people every month in 30+ countries around the world, OLX Group helps them buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. With more than 20 well-loved local brands including Avito, OLX, Otomoto, and Property24, its solutions are built to be safe, smart, and convenient for its customers.
OLX Group is powered by a team of 10,000+ people around the world, who are unified in their ambition to shape the future of trade to unlock the hidden value in everything. For more information, visit www.olxgroup.com.
OLX Group is a division of Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and a secondary listing on the JSE Limited (XJSE:PRX), and is majority-owned by Naspers. For more information on Prosus and its companies and investments, please visit www.prosus.com.
About Obido
Obido is a technology company operating on the Polish market since 2016. Obido.pl is a marketing platform connecting developers and clients looking for new apartments. It is distinguished by an innovative business model, focus on customer needs and advanced AI-supported algorithms that help find apartments that best meet the expectations of users. More at www.obido.pl.
