AI at OLX

Creating an AI-first classifieds experience.

Check our AI Cases & Stories
AI-at-OLX

How we build AI at OLX

Our AI journey is built on scale, speed, and real-world impact. We invest consistently in AI to strengthen our platforms, accelerate innovation, and deliver tangible value for our users and professional customers. 

 

We focus on solutions that deliver real value, strengthen trust, and improve how millions of people buy and sell every day. 

Our success stories

Our AI Journey in numbers

An early adopter of AI technology, OLX has been investing in AI and digital innovation since 2019 to build, run and scale marketplaces our customers love. 

 

AI-Investment

 

US$20M invested
in AI in FY26

One of the largest AI investments in our industry, strengthening capabilities, tools, and talent across the group.
OLX-200-Teams

 

200 OLXers working
in AI across the group

From engineers and data scientists to product, operations, and commercial teams, AI is built and scaled by people across our markets.
60-AI-Cases

 

60+ AI use cases live
across our platforms

 

AI is embedded across the marketplace, powering personalisation, automation, and stronger trust and safety.

AI-Solutions

 

10 GenAI solutions launched in H1 FY26

 

Our GenAI-powered ad posting feature automates attributes and descriptions, cutting posting time by 35-55% and improving ad quality by up to 37% for a smoother buying and selling experience.

Our AI focus

Empowering sellers to move faster and smarter

We use AI to simplify how supply is created, enriched, and managed, for the sellers, dealers, agents, and professionals who power our marketplaces, helping them focus on growth rather than administrative work.

 

From automated descriptions and attribute detection to AI-generated video and automotive intelligence tools, our solutions reduce manual effort and accelerate time to publish. By removing friction from the supply journey, we improve listing quality, responsiveness, and commercial performance.

Delivering relevance at scale

AI helps the millions of users searching for jobs, vehicles, homes, and products across our marketplaces navigate choice with relevance and confidence.

 

Through intelligent matchmaking, personalised recommendations, and AI-powered lead management, we connect the right opportunity with the right person at the right time. Our models improve match quality, reduce time-to-hire, and streamline complex journeys such as financing, making discovery more intuitive and efficient.

Building the intelligent foundation

Our focus on Operational Excellence ensures that both sides of the marketplace run efficiently, securely, and at scale. We embed AI across internal operations and platform infrastructure to strengthen performance and governance.

 

From real-time sales call analysis and employee-built AI agents to advanced fraud detection and quality monitoring, AI enhances productivity while keeping humans in control.

Know our success stories
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Trust and Responsibility

OLX uses AI in line with the EU AI Act to ensure safety, control, and transparency across our platforms. In practice, this means:

 

  • AI features are voluntary, with opt-out options where feasible.
  • AI-generated content and user-facing AI interactions are clearly disclosed.
  • Prices are not set by AI without prior, voluntary user consent.
  • AI is not used for automated decisions that materially affect people, including recruitment and HR decisions.
  • Each AI model is documented transparently, covering purpose, functionality, governance, and data sources.
  • For AI that scores, sorts, or filters results, OLX favours full result visibility where appropriate and assesses user impact when showing only top matches.
  • Logs are maintained to support reliability and transparency.