28 January 2026
2 February 2026
From static to dynamic: How OLX is revolutionizing ad presentation with AI-powered videos
Short-form video is changing the way people shop online
Dynamic, engaging content has become a key driver of product discovery, especially among younger audiences for whom videos often mark the beginning of a shopping journey.
For sellers, this increasingly means that standing out depends on showcasing products in a visual and interactive way.
At OLX, we understand the challenges sellers face – from individuals to large businesses. That’s why we’ve developed an AI solution that keeps pace with today’s demands without adding complexity to their work.
Text to video: Ads come alive
Ad2Video is our new, smart video buddy that effortlessly turns listings into dynamic videos.
Sellers follow the same easy steps they already know when posting an ad on an OLX platform – and then the magic begins. Our generative AI, powered by advanced LLM technology, instantly transforms uploaded images into compelling video descriptions.
Ad2Video redefines simplicity
Within moments, an attention-grabbing video is automatically created – no prior experience with video production or additional software is necessary.
This feature also uses AI to generate natural-sounding, detailed voice-overs that can be customized with a wide selection of voices.
Every element, from spoken descriptions to captions and imagery, is synchronized into a polished video.
With the power of AI, Ad2Video transforms ordinary listings into immersive experiences that showcase items in a whole new light.
Smart technology, powerful outcomes
The benefits of our cutting-edge feature are clear: By lowering the barrier to creating professional-quality videos, our AI tool empowers dealers and private sellers alike to showcase their listings in a way that truly resonates with today’s buyers.
Every published ad enjoys greater visibility and stronger engagement without any added complexity.
As an AI industry leader, OLX Group is constantly pushing the boundaries of innovation to make online selling simpler, smarter and more effective. Early results from our test phase, based on 7k ads from the Real Estate category, are very promising, demonstrating the potential of Ad2Video to boost sales.
Stay tuned for our next update, where we’ll reveal how users are already benefiting from this new AI-driven experience. We can’t wait to share more!
