Spotlight on innovation: Our Rethink Things initiative

The vision that started it all

What began with a simple question – “What if we could help people treasure what they already have instead of constantly wanting more?” – has evolved into a powerful movement. Rethink Things isn’t just another sustainability blog; it’s a cultural catalyst sparking a revolution in how people value their possessions.

More than just a platform – it’s a movement

We’re powering a storytelling platform that combines psychology with sustainability:

• Thought-provoking articles that dive deep into minimalist, consumer psychology, and environmental impact
• Real stories from pioneers in the circular economy and second-hand movement
• Personal narratives that make sustainability relatable and achievable 
• Monthly newsletter reaching thousands of sustainability advocates

The impact

Rethink Things demonstrates how storytelling can drive real behavioral change. Instead of simply telling people what to do, it explores why we struggle with overconsumption and how mindful ownership can improve both mental health and planetary well-being.

Our role as enabler

We provide expertise, guidance, and support while maintaining editorial independence. This initiative reflects our commitment to supporting the second-hand movement as a whole, not just promoting our own platforms. It’s about advocating for sustainable consumption and reimagined material culture.

Innovation in action

This platform embodies our core values: purpose-driven innovation, collaborative spirit, and human-centered design. It proves that when we enable independent voices to tackle meaningful problems, powerful change can happen.

Want to explore Rethink Things yourself? Visit rethinkthings.com, follow us on Instagram, and join the movement toward mindful consumption.