AI at OLX

Creating an AI-first classifieds experience.

Our success stories

How we build AI at OLX

Our AI journey is built on scale, speed, and real-world impact. We invest consistently in AI to strengthen our platforms, accelerate innovation, and deliver tangible value for our users and professional customers.

We focus on solutions that deliver real value, strengthen trust, and improve how millions of people buy and sell every day.

Our success stories

Our AI Journey in numbers

An early adopter of AI technology, OLX has been investing in AI and digital innovation since 2019 to build, run and scale marketplaces our customers love.

AI is embedded across the marketplace, powering personalisation, automation, and stronger trust and safety.

10 Generative AI solutions launched in the first half of FY26

Delivering smarter experiences, better efficiency, and agentic intelligence for users and professional customers.

Our GenAI-powered ad posting feature automatically generates attributes and descriptions across multiple categories. This reduces posting time and effort by 35-55% and improves ad quality by up to 37%, resulting in better listings and a smoother buying and selling experience.

Our AI focus

Efficiency drives everything we do. We use AI to streamline operations, reduce friction, and deliver faster results. Our AI solutions are designed to eliminate bottlenecks, reduce manual work, and speed up decision-making.

AI Enhanced Ad Posting: Transform how you create listings with AI that understands your items from just a photo, voice note, or brief text. Our smart system automatically generates complete listings – turning minutes into seconds.

We believe that every interaction should feel effortless and personalised. Our AI creates smarter search experiences, delivers relevant recommendations, and anticipates user needs throughout their journey.

GenAI posting reduces effort by 35-55% across categories while improving ad quality by 37%.

Jobs Matchmaking: Intelligent candidate–job matching reduces time-to-hire while improving match quality across all job categories with clear explanations for every recommendation.

Our machine learning models work in real-time to keep users safe across our global marketplaces. From automated moderation of millions of images and chat monitoring to suspicious ad identification and phishing attack prevention in Pay & Ship, we use AI to detect threats before they reach our users.

GenAI models eliminated 99% of QR code fraud and reduced chat exposure to fraud by 35%.

GenAI Chat Protection: Our advanced AI automatically detects and blocks fraudulent images and text in real-time, protecting customers from sophisticated scams before they reach conversations.

Disruption is what we do, and we’re not afraid to experiment to get there. We move fast, break things, and learn from every failure. We use AI to reimagine how things should work and challenge how entire industries operate.

Ad2Video: Transform static listings into engaging TikTok-style videos that boost customer engagement and drive monetisation. Watch how Ad2Video transforms static real estate and automotive content into engaging videos.

Know our success stories

Trust and Responsibility

OLX uses AI in line with the EU AI Act to ensure safety, control, and transparency across our platforms. In practice, this means:

AI features are voluntary, with opt-out options where feasible.
AI-generated content and user-facing AI interactions are clearly disclosed.
Prices are not set by AI without prior, voluntary user consent.
AI is not used for automated decisions that materially affect people, including recruitment and HR decisions.
Each AI model is documented transparently, covering purpose, functionality, governance, and data sources.
For AI that scores, sorts, or filters results, OLX favours full result visibility where appropriate and assesses user impact when showing only top matches.
Logs are maintained to support reliability and transparency.