Properati launches new ad campaign
With its launching campaign, Properati aims to give a contemporary perspective on the real estate search platform’s market.
Today’s world is diverse, and Properati understands that this diversity is translated into different priorities when finding a home.
The campaign covers various socio-cultural changes, concluding that there are new ways to live – but only one way to find out where.
With five audiovisual pieces, the campaign articulates the brand’s discourse with the new features that the platform has to offer.
“Properati’s campaign launch represents a key milestone in the materialization of the expansion plans we have been making, to consolidate us as an innovative and relevant platform in the Latin American market. The launch simultaneously took place in Colombia, Ecuador, Peru and Argentina. It is the first communication campaign carried out by Properati and it managed to capture the values, spirit and functionality that we wanted to transmit with the brand”, said Gabriel Gruber, Founder of Properati and Real Estate Director Latam at OLX Group.